Privacy Policy

Last updated: January 20, 2026

At Eternal Dream, we understand that privacy matters, especially when dealing with sensitive funeral planning information. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our platform. Please read this policy carefully.

1. Information We Collect

Information You Provide to Us

We collect information you provide directly to us, including:

  • Account Information: Name, email address, password, phone number
  • Planning Information: Details about funeral arrangements, pre-planning preferences, budget constraints
  • Deceased Information: Name, dates, location (when arranging services)
  • Payment Information: Credit card details, billing address (processed through secure third-party payment processors)
  • Communication Data: Messages sent through our platform, support inquiries, feedback
  • Documents: Uploaded documents such as will copies, insurance policies, or advance directives (optional)

Information We Collect Automatically

When you use our platform, we automatically collect:

  • Device Information: IP address, browser type, operating system, device identifiers
  • Usage Data: Pages visited, time spent on pages, click patterns, search queries
  • Location Data: General location based on IP address (with your consent for precise location)
  • Cookies and Similar Technologies: Data collected through cookies, web beacons, and similar tracking technologies

2. How We Use Your Information

We use the information we collect for various purposes:

  • To provide, maintain, and improve our services
  • To match you with appropriate funeral service providers
  • To process transactions and send related information
  • To send you technical notices, updates, security alerts, and support messages
  • To respond to your comments, questions, and provide customer service
  • To monitor and analyze trends, usage, and activities
  • To detect, prevent, and address technical issues and fraudulent activity
  • To personalize and improve your experience
  • To send you newsletters and marketing communications (with your consent)
  • To comply with legal obligations

3. How We Share Your Information

We may share your information in the following circumstances:

With Funeral Service Providers

When you choose to connect with a funeral home through our platform, we share relevant information (name, contact details, planning preferences) to facilitate your arrangements.

With Service Providers

We work with third-party service providers who perform services on our behalf, such as payment processing, data analysis, email delivery, hosting services, and customer support.

For Legal Reasons

We may disclose your information if required by law, subpoena, or other legal process, or if we believe disclosure is necessary to protect our rights, protect your safety or the safety of others, investigate fraud, or comply with government requests.

Business Transfers

If we are involved in a merger, acquisition, or sale of assets, your information may be transferred as part of that transaction. We will provide notice before your information becomes subject to a different privacy policy.

4. Data Security

We take the security of your information seriously and implement appropriate technical and organizational measures to protect it:

  • Encryption of data in transit using SSL/TLS
  • Encryption of sensitive data at rest
  • Regular security assessments and penetration testing
  • Access controls and authentication mechanisms
  • Employee training on data protection and privacy
  • Secure data centers with physical security measures

However, no method of transmission over the Internet or electronic storage is 100% secure. While we strive to protect your information, we cannot guarantee its absolute security.

5. Your Privacy Rights and Choices

You have certain rights regarding your personal information:

  • Access: Request access to the personal information we have about you
  • Correction: Request correction of inaccurate or incomplete information
  • Deletion: Request deletion of your personal information (subject to legal requirements)
  • Portability: Request a copy of your information in a structured, machine-readable format
  • Opt-Out: Opt out of marketing communications at any time
  • Do Not Track: Control cookie preferences through your browser settings

6. Cookies and Tracking Technologies

We use cookies and similar tracking technologies to collect and track information and improve our services. Types of cookies we use:

  • Essential Cookies: Necessary for the website to function properly
  • Analytics Cookies: Help us understand how visitors use our site
  • Functionality Cookies: Remember your preferences and settings
  • Marketing Cookies: Track your activity to display relevant advertisements

You can control cookies through your browser settings. However, disabling cookies may limit your ability to use certain features of our platform.

7. Data Retention

We retain your personal information for as long as necessary to fulfill the purposes outlined in this Privacy Policy, unless a longer retention period is required or permitted by law. When we no longer need your information, we will securely delete or anonymize it.

8. Children's Privacy

Our services are not directed to children under 18. We do not knowingly collect personal information from children under 18. If you are a parent or guardian and believe your child has provided us with personal information, please contact us so we can delete it.

9. State-Specific Privacy Rights

California Residents (CCPA)

If you are a California resident, you have additional rights under the California Consumer Privacy Act (CCPA), including the right to know what personal information we collect, the right to delete personal information, and the right to opt out of the sale of personal information (we do not sell your information).

European Union Residents (GDPR)

If you are located in the European Union, you have rights under the General Data Protection Regulation (GDPR), including the right to access, rectify, erase, restrict processing, object to processing, and data portability.

10. Changes to This Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of any material changes by posting the new Privacy Policy on this page and updating the "Last Updated" date. We encourage you to review this Privacy Policy periodically.

11. Contact Us

If you have any questions about this Privacy Policy or our data practices, please contact us:

Privacy Officer: privacy@eternaldream.io

General Inquiries: support@eternaldream.io

Address: 123 Serenity Lane, San Francisco, CA 94103

Phone: +1 (555) 123-4567

Your privacy and trust are important to us. We are committed to protecting your personal information and being transparent about our data practices.